Top 10 eCommerce Trends Shaping the Strategy for 2024


It’s crucial to remain abreast of trends in eCommerce because the landscape is constantly shifting. The global eCommerce market is still experiencing fascinating changes due to the new technologies, shifts in customers’ behaviour, and the very nature of the market.

To do well in this highly dynamic environment, businesses must adapt to new trends and, thus change their strategies.  In the eCommerce Market, the number of users is expected to amount to 375.2m users by 2029.

Collaborating with a dedicated ecommerce app development company can give businesses a competitive edge in delivering exceptional mobile shopping experiences, ultimately boosting sales and customer satisfaction. This article will focus on describing the ten trends that will impact e-commerce strategies in 2024.

Top Ecommerce App Development Trends in 2024

#1) Hyper-personalization

Hyper-personalization becomes a significant component of eCommerce planning in the year 2024. Many different elements of the customer journey are being tailored to each individual using machine learning and analytical tools.

Hyper-personalization increases customer engagement, commitment, and ultimately sales. This is through product recommendations, marketing and advertising, product differentiation, and content delivery.

By applying data-driven insights, eCommerce brands can provide better and more emotional experiences to the customers. This puts them in a strategic position in a saturated market.

#2) Augmented Reality (AR) and Virtual Reality (VR)

When AR and VR are integrated, they transform the flow of eCommerce by establishing a relationship between online and live shopping. By 2024, many brands are employing AR and VR to allow customers to ‘’try on’’ clothes without physically doing so, have an encounter with product demo and have a look at goods in 3D.

The AR & VR market is projected to generate revenue of US$40.4bn in 2024. Customers can be convinced to make certain purchasing decisions, reduce the rate of returns, and enhance a company’s image through virtual touch. As these technologies become simpler and affordable, they will revolutionise the future of eCommerce by presenting new opportunities of being unique.

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#3) Voice Commerce

Voice commerce enabled through the use of smart speakers and voice assistants is steadily gaining traction as an effortless and convenient means of shopping. By 2024, voice commerce has been gaining acceptance in many fields due to the increased use of speech-enabled devices as well as advancements in NLP.

Voice technology helps make shopping more convenient by allowing you to shop without using your hands. It also makes customer interaction easier and increases brand association. They are becoming more intelligent and can be integrated with eCommerce sites. Thus, it is high time that businesses made their plans better about this new trend that caters to the needs of voice-enabled customers.

#4) Social Commerce

Social commerce is gradually erasing the line between social media and shopping as it reshapes the landscape of e-commerce app development services. Finally, in 2024, sites such as Instagram, Facebook, and TikTok are considered powerful eCommerce platforms that allow users to purchase products in the feed.

Social commerce enables brands to engage and communicate with consumers in genuine and realistic manners via shoppable posts, live shopping, and collaboration with influencers. Through social media and customers’ content, businesses can advertise their products, encouraging community engagement and sales.

#5) Sustainability and Ethical Practices

Due to an increase in awareness about environmental conservation and social causes, the issues of sustainability and ethics are key considerations when making a purchase. So, in 2024, companies in the eCommerce sector are focusing on sustainability in every aspect of their business, including manufacturing, procurement, delivery, and packaging.

By incorporating environmentally friendly policies such as carbon-neutral packaging, recyclable shipping, and sourcing, businesses can target customers who are sensitive to the environment and get a competitive edge in the market. Sustainability is not only the moral approach; it’s also the long-term and profitable way to make your brand more powerful and recognisable.

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#6) Instant Commerce

Immediate purchasing, where time and convenience is a key factor, is on the rise as people wish to have something as soon as possible. The customers will also be more demanding in the year 2024, especially regarding the ease and speed of fulfilling the order, thus putting pressure on the eCommerce brands to enhance the transportation and delivery mechanisms.

There is buy-now-pay-later, same-day delivery, express shipping, and many others, which continue to make it convenient for customers to purchase goods and satisfy the emerging expectations of modern consumers.

It is about time that eCommerce businesses see the business opportunity in instant gratification of consumers and provide excellent experiences in the shortest span of time with the help of handy supply chain management and last mile delivery solutions.

#7) Subscription-based Models

Subscription-based plans will also remain a trend in 2024 since they create continuous revenue streams ensuring customer loyalty. The use of subscription models for selling access to products and services has become widespread in various industries. It encompasses subscription boxes, meal kits, streaming services, and SaaS products.

As a result, eCommerce brands can present value propositions that will be appealing to the contemporary consumer and result in repeat consumption by providing unique experiences, additional benefits, and adaptable subscription models. Since subscription-based shopping is the increasing trend, the companies should look for new ideas and should be different to compete with others.

#8) Blockchain Technology

Blockchain technology is emerging as a dominant player in e-commerce business that promises to make transactions more secure, transparent, and reliable. By 2024, organisations are already searching for blockchain techniques to address such issues as theft, counterfeit products, and data security.

Through smart contracts and distributed ledgers, eCommerce brands can keep records of the origin of products which cannot be tampered with. This helps them authenticate luxury products and protect private customers’ information.

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Blockchain technology is forecast to increase to nearly 1,000 trillion U.S. dollars by 2032. With continued enhancement and increasing adoption, blockchain could revolutionize various aspects such as supply chain management, payments, and identification in the context of eCommerce.

#9) AI-powered Customer Service

The AI-driven customer service tools are transforming how eCommerce brands communicate and support their customers. Artificial intelligence-enabled conversational platforms, virtual agents, and chatbots are vital in the strategies for customer services in 2024. They are available 24/7 and provide tailored assistance.

Businesses can respond to the frequently asked questions, resolve issues in the shortest time possible, and deliver perfect omnichannel experiences using NLU and machine learning algorithms. While AI gets better, the eCommerce businesses must spend more on customer service on the basis of AI to make customers happy, attract them to revisit their businesses, and also reduce costs in their operations.

#10) Mobile Commerce and Progressive Web Apps (PWAs)

Smartphones will remain the primary means of shopping online in 2024, which means that the mobile business will only become even stronger. They are investing in progressive web apps (PWAs) that are fast, enjoyable, and device-agnostic to capitalize on the mobile-first move.

PWAs offer the functionality of native applications and web browser convenience with features such as push notifications, offline mode, and seamless transitions. With the increasing popularity of m-commerce, there is a higher emphasis on mobile responsiveness and PWA for businesses to capture a larger market share and provide better experience to smartphone and tablet users.


As we enter 2024, the world of eCommerce is never static. Being conscious of new trends is essential for companies to succeed in the digital market. The top 10 eCommerce trends discussed in this article suggest opportunities for growth, innovation, and competition.

These trends include voice commerce, social shopping, augmented reality, and hyper-personalization.  These trends and developments allow e-commerce app development company to strategically offer creative solutions to changing client needs and preferences, assuring continued growth and a competitive edge in an ever-changing sector.

Author Bio :-

Author Name – Jatin Savaliya

I’m working with Best Remote Team, which is an India-based company that provides dedicated remote developers on an hourly and monthly basis. I’m a tech enthusiast and write content to give readers the lowdown on different technologies and their related trends.