Five Features to Add to Your eCommerce Website

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We live in an exciting time for technology. The internet has provided us with more ways to sell our products than ever before.  For instance, we can use social media marketing to promote products from our eCommerce shop with beautiful graphics, compelling content, hashtags, paid ads, and more, which send an interested buyer back to our business page. With the help of SEO marketing, our eCommerce pages can be viewed easily on Google with specific keywords. The best part about eCommerce websites is that you do not have to pay for the expensive cost of rent every month the way you would with a storefront business.

If you are like most eCommerce owners, you are looking for ways to make it better. In this blog post, we will go over five features to add to your eCommerce website to make your webpage visitors come back for new purchases.

  1. Add a customer reviews section. This is essential for every business. According to com, “According to research, the purchase likelihood for a product with just five reviews is 270% greater than a product with no reviews. Additionally, reviews have a greater impact on purchase probability for higher-priced items than cheaper ones.” Chances are, you prefer an item from Amazon that has plenty of reviews – especially with high ratings. Having customer reviews neatly displayed will be sure to add more sales and customer loyalty!
  2. Add a “contact us” page. Why is this important? It proves to your customers that you will be there for them when they are in need of your assistance. This shows that you care about your customers and the quality of their eCommerce experience.
  3. Use a pop-up sign-up sheet. With a pop-up sign-up sheet, you can easily receive emails to add to your email marketing list for customers which are then broken down into segmented categories, such as new customers who want to take advantage of a promo code you are offering. You can also promote a sold-out item and encourage visitors to sign up for alerts on when it will be brought back in stock.
  4. Use a 3D configurator to offer incredible customization. Online shoppers want a realistic experience when using your eCommerce page. This includes 3D imaging where your customers can get a better feel for what their end product will look like.
  5. Make sure your eCommerce page is mobile-friendly. The vast majority of us use our mobile phones to shop, especially since it is ultra-convenient to do so. With a mobile-friendly eCommerce store, you can reach new customers who would have only seen your shop when they were browsing their phones for something to do.
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These are only five out of many features you can add to your eCommerce website to get better results and to improve the customer experience. Remember, the customer experience is essential since it keeps them coming back. Additionally, you’ll receive reviews that will attract new customers who are visiting your page. With these ideas in mind, you’re ready to start updating your eCommerce site!